In-depth market research and target group analyses to create a data-based basis for decision-making and strategic guidelines for all campaigns.
Development and maintenance of a strong brand identity and a uniform visual appearance that makes the brand unmistakable.
Development of a comprehensive digital strategy with data-driven insights for the optimal customer journey, effective performance measurement, targeted reach analysis and long-term target group loyalty.
Conception and development of creative narratives and unconventional tactics, such as guerrilla marketing, to communicate the brand message in an appealing and targeted manner.
Comprehensive planning and implementation of interactive experiences and unique events that create and sustainably strengthen a direct, emotional connection to the brand.
Development of social media and influencer strategies to present the brand authentically and increase reach.
Creation and management of digital platforms and media content that ensure brand presence and accessibility across all channels.
Customer relationship management and programs to promote customer loyalty and long-term brand loyalty.
Continuous analysis and optimization of existing measures to promote sustainable growth and constantly increase the efficiency of campaigns.
The brand and its core messages form the basis of every strategy and every concept. A consistent brand image is essential. We develop the brand based on data through research, surveys, interviews and workshops with the relevant stakeholders.
PR is still a fundamental part of the communications mix and can have a major impact on brands. Influencers now play an important role. However, the basis must always be storytelling and activation, not just the platform.
We take a data-based approach to creation and conception. Our aim is to develop customized ideas based on insights from different target groups that resonate in different contexts and media formats.
We are not only reinventing communication, we are constantly breaking new ground. We are more than just consultants or service providers. Our diverse experience and comprehensive know-how enable us to find the perfect solution for every challenge. We always think outside the box.
80 ideas per project that we turn into real impact.
Always ready to ignite ideas - with the perfect mix of focus and ease.
With full focus for results that make a difference. Without compromise.
Off The Beaten Track Communications GmbH
Authentic. Honest. Innovative. Courageous.
