01
Our creative strategy focused on concise messages, visual clarity and high recognizability. In close collaboration with the advasolutions marketing team, several DOOH motifs were created - as still and moving image variants.
The message: We are here - before you are.
02
The DOOH spots ran at strategically selected hotspots: Train station, airport, S-Bahn and U-Bahn lines as well as on the highly frequented entry and exit roads around the exhibition grounds. The spots were positioned so that they were visible on the way to the trade fair and directly in the urban environment - where the relevant B2B target group moves.
Mobile mindset shift: Instead of traditional trade fair communication, we relied on an emotional and striking visual language that anchors the brand in people's minds at an early stage - before they make their first contact with the stand.
03
Development of the DOOH creative idea
Design of moving images and stills
Adaptations for different formats & screen sizes
Text & copywriting with a focus on digital B2B communication
Advice on placement & media specifications
04
The campaign gave advasolutions a strong brand presence before the first personal contact - and attracted the attention of a highly relevant target group.
DOOH works when it is precisely designed. This is exactly what our work at OTBT COMMS stands for.
Targeted campaigns that reach visitors early on - where they are before and during the trade fair.
Digital outdoor advertising at highly frequented locations to generate maximum visibility at the right place at the right time.
Individually developed creatives that convey brand messages in seconds and capture the attention of the target group.
With the help of digital screens and moving images, your brand will be present and recognizable even before you enter the exhibition grounds.
Data-based planning and KPIs allow the success of DOOH campaigns to be precisely analyzed and continuously optimized.
Targeted targeting at train stations, airports and public transport hotspots to precisely address specialist audiences and decision-makers.
Moving images & banners for DOOH space
Off The Beaten Track Communications GmbH
Authentic. Honest. Innovative. Courageous.
