how we combined brand strategy, storytelling and design to create a 360° b2b campaign
01
The focus is on developing a clear, media-appropriate positioning: Which topics make epay relevant? Which narratives carry the message into the industry? We focus on thought leadership, agenda setting and targeted media placements in gaming, tech and business media.
02
We translate PR strategy into content: White papers, how-to stories, interviews, press articles, community formats. Always targeted, emotional and geared towards impact - for B2B, trade press and social media.
03
Whether key visual, infographic or presentation: we use strong imagery to increase recognition, comprehensibility and impact. All embedded in a uniform campaign look.
04
From snippets to event clips and interview recordings: We produce short, attention-grabbing video formats - perfect for LinkedIn, YouTube, internal communication or PR.
05
We orchestrate owned, earned and expert channels: from traditional press distributors to LinkedIn profiles of epay experts, Twitch streams and panel talks. In this way, the campaign reaches its target groups via all relevant touchpoints.
We develop customized strategies for your strategic PR & messaging that clearly position your brand and convey targeted messages. This allows you to reach your target groups effectively and sustainably.
With creative storytelling & thought leadership, we build your reputation as a thought leader and tell your story authentically and convincingly - so that your brand is remembered.
Our design solutions & visual communication effectively showcase your brand - from logos and corporate design to eye-catching campaigns that immediately catch the eye.
Professional content production & video editing bring your content to life. We ensure that videos and content are not only of high quality, but also have an emotional and targeted impact.
With a well thought-out channel strategy & distribution, we place your messages exactly where they will be heard - whether social media, PR or other digital and analog channels.
Our Sales Activation & Community Engagement measures promote the interaction and willingness to buy of your target group and at the same time strengthen the development of a loyal and active community.
Discover how otbt comms brings brands like epay into play with campaign engineering - strategically, creatively and effectively.
Off The Beaten Track Communications GmbH
Authentic. Honest. Innovative. Courageous.