01
The flyer, sent as a PDF attachment to the email invitation, impresses with its high-quality layout and emotionally appealing visual design. With a clear message and modern design, it attracts attention and underlines the premium character of the store event. The atmospheric imagery and harmonious typography create anticipation and appeal directly to the target group. The flyer is more than just an information carrier - it inspires and invites you to experience the event with enthusiasm.
02
The social media post was designed to be both eye-catching and engaging, clearly presenting the discount options. With a strong visual focus and concise messaging, it attracts eyeballs in users' feeds, while the presentation of exclusive offers creates an incentive to participate. The combination of vivid imagery and a clear call-to-action ensures that the post not only informs, but also generates engagement and excitement for the store event. This approach maximizes reach and ensures that the discounts are prominently highlighted to attract the target audience.
03
The email invitation impresses with a carefully worded text and an emotionally appealing header image. The combination of a clear, convincing message and a visually impressive design attracts immediate attention and captivates recipients. The header image sets the emotional tone and arouses anticipation for the upcoming store event. Together, the text and image create a coherent and inspiring invitation that is tailored to the target group and motivates participation.
04
Düsseldorf magazines are leading insider sources for tips, insights and knowledge about the city. To promote the GOBI event, they presented it as a highlight in their publications and shared comprehensive press releases with all the important details. Newsletters provided additional visibility, while targeted posts on Instagram and Facebook further increased the reach. Some editorial teams accompanied the event live and shared special moments in Instagram stories. After the event, reflective social media posts and event recaps followed on the magazines' websites, providing a comprehensive overview of the GOBI experience.
05
Mr. Düsseldorf is a popular online magazine that showcases the best places for fashion, food, nightlife and experiences in Düsseldorf and the surrounding area. To promote the GOBI event, it added the event to its calendar and shared it via Instagram stories and posts. Exclusive invitations were also sent out to VIP members, creating a strong regional reach and buzz ahead of the event.
06
Richard Fuchs is a contemporary artist known for his modern landscape paintings that bring the unseen to life. At the GOBI event, Richard Fuchs showcased his artistic talent by painting directly on cashmere, a unique and creative approach that emphasized the connection between art, material and tradition. His work was inspired by the landscapes and cultural heritage of Mongolia, which served as a central theme throughout his artistic process.
Brand communication that catches the eye.
At the GOBI Cashmere event, everything revolved around impressively showcasing the luxurious elegance of the brand. Thanks to perfectly coordinated brand communication, GOBI's messages were not only visible, but also tangible. Creative designs and an emotional approach ensured that guests were immersed in the world of cashmere and could experience the exclusivity of the brand at first hand.
Strategies that attract target groups.
The event was designed to create the perfect connection with the target group. With a well thought-out concept that reflected GOBI's values and premium aspirations, an atmosphere was created that attracted precisely those people who appreciate the magic of cashmere. Here, precision met emotion - a strategy that made a lasting impression.
Social media campaigns with a measurable impact.
The social media surrounding the GOBI Cashmere event became the setting for exclusive insights and inspiring stories. Whether live postings or visually impressive highlights - the campaign not only reached a broad community, but also stimulated interactions that carried on the special character of the event online.
Campaign planning that guarantees success.
From the initial idea to the final implementation, the GOBI Cashmere Event was planned with the utmost care. Every phase, from the invitation concept to the unforgettable finale, reflected the excellence that GOBI stands for. The campaign not only generated enthusiasm on site, but also ensured a positive response in the long term.
Online campaigns for maximum reach.
In parallel to the event, targeted digital measures ensured maximum attention. With creative teasers, fascinating images and exciting insights, the world of GOBI Cashmere was brought to life beyond the boundaries of the event. These campaigns helped to generate a broad reach and strengthen the brand in the long term.
Interactive measures for loyal customers.
The event offered exclusive opportunities to deepen the connection to the GOBI brand. From personalized on-site experiences to interactive features, guests were actively involved and experienced the brand in a way that touched them emotionally and was memorable in the long term.
Creative content for all channels.
The stories of the GOBI Cashmere event were told with exceptional content on all channels. From elegant product presentations to intimate behind-the-scenes moments, every detail was used to present the GOBI brand in an authentic and inspiring way.
Direct customer approach with impact.
Personal invitations and tailored promotions created an exclusive proximity to the guests. The event was not just a celebration, but also an opportunity to strengthen individual connections and deepen trust in the GOBI brand.
The GOBI Cashmere event was a feast for the senses - from the sensual feel of the fine materials to the atmospheric ambience of the venue. Every facet of the event was designed with the utmost precision to give guests a magical moment that perfectly captured the essence of GOBI Cashmere.
Off The Beaten Track Communications GmbH
Authentic. Honest. Innovative. Courageous.
