Guerrilla marketing campaign

The WealthTech software revolution

Guerrilla marketing, branding & innovative design

With a mix of guerrilla marketing, branding, graphic design and interactive experiences, the FINCITE campaign was designed to shake up the financial industry. Through bold visual concepts, provocative claims and innovative multi-touchpoint strategies, the campaign achieved high visibility among banks and financial service providers. The message was clear: old, slow software is no longer fit for purpose - WealthTech offers the upgrade for the financial world.

Objectives and strategy

The campaign positioned FINCITE as a modern WealthTech solution and relied on provocative messages, digital & physical touchpoints and interactive experiences.

Focus:

Increase awareness of the new software
Provocative visuals & claims for software comparison
Multi-channel approach: online & offline
B2B target group: banks, financial service providers, consultants

Visual concept & realization

The campaign used strong graphics and striking staging to illustrate the transformation of the financial sector.

Key Visuals:

Shark upgrade: A shark breaks through old software - a symbol of speed and strength.
AI cloud: Two brains - one overloaded, one efficient - show the software change.
Transformer-Visual: An upgrade catapults the financial sector into the future.

Use on digital out of home, social media, events & guerrilla campaigns.

Multi-touchpoint marketing & guerrilla campaigns

Interactive experience & guerrilla marketing.
The campaign relied on immersive formats to create a direct connection with the target group.

AR posters in financial centers with interactive animations
VR installations for tangible software changes
Walking acts as transformers - a symbol of change in the industry
Provocative giveaways: energy drinks with "Upgrade Needed?"
Programmatic OOH at financial hotspots

Digital strategy & social media

The campaign used a data-driven online strategy to address the target group on various digital channels:

LinkedIn campaigns with carousel ads & concise messages
Google Ads & retargeting for repeated touchpoints
SEO microsites with clear call-to-actions
Provocative social content with visual comparisons

Hashtags & viral elements:
#SharkUpgrade #FinanceTransformed #WealthTechUpgrade #NoOldSchool #TimeForChange

Branding & positioning

By combining bold claims, disruptive visuals and a clear brand identity, FINCITE was able to position itself as a bold, modern alternative in the WealthTech sector.

Key messages:

"Old processes? We'll eat them up!"
"Hunting instead of dating - WealthTech is the next step!"

These elements helped to present FINCITE as a pioneer in the industry and to emotionally charge the change in investment consulting.

Results & Learnings

The campaign shows how guerrilla marketing, branding and interactive experiences effectively reach financial decision-makers.

Potential for further development:

Hyper-personalization: LinkedIn & programmatic ads for decision-makers
Immersive Experiences: AR/VR demos
Storytelling: Narrative campaigns with disruptive visuals
Outdoor advertising: Programmatic OOH & digital projections
Guerrilla campaigns: Unconventional installations with viral potential

These approaches strengthen brand presence, awareness & engagement in WealthTech campaigns.

Guerrilla marketing campaign & brand strategy

Guerrilla marketing

Unconventional, creative strategies for maximum attention. Surprising experiences and viral mechanics allow your brand to reach new target groups and be remembered.

Brand Strategy

Clear positioning, a differentiated brand message and consistent design - a strong brand strategy ensures recognition and long-term relevance in the market.

Visual storytelling

Using disruptive visuals and strong narratives to arouse emotions and anchor messages sustainably - this creates a captivating brand experience.

Multi-touchpoint marketing

Increase awareness and engagement by linking online and offline channels - for maximum impact in the target group.

Digital & Social Media Activation

Targeted performance campaigns on LinkedIn, Instagram & Co., combined with creative content, ensure viral effects and interaction.

Creative content for all channels.
The stories of the GOBI Cashmere event were told with exceptional content on all channels. From elegant product presentations to intimate behind-the-scenes moments, every detail was used to present the GOBI brand in an authentic and inspiring way.

Marketing & Branding

Unconventional ideas, bold designs and targeted staging - this is how maximum awareness is created in the financial sector. Launch the next disruptive campaign now.