Maximum brand impact: visibility, influencer marketing & strategic partnerships
01
We developed a multi-dimensional influencer strategy to anchor NETGEAR in the gaming community in the best possible way. We relied on a mix of macro and micro influencers who effectively reached their target groups with authentic content and a high interaction rate. This selective approach ensured maximum credibility and engagement.
02
The combination of live streams, Instagram stories, TikTok videos and YouTube content created a sustainable digital extension of the event. The influencers shared their experiences in real time, generating an organic reach that extended far beyond the event itself.
03
The event was not only a platform for visibility, but also for active interaction. Influencers were involved in gaming challenges, interactive talk formats and exclusive backstage experiences to create intensive brand loyalty. The community was able to participate live, comment and become part of the event with exclusive giveaways.
04
Instead of traditional product placement, we relied on the natural integration of NETGEAR technology into the influencers' content. Gaming setups, technical storytelling and testimonials emphasized the relevance of the products in real use. This led to a high level of acceptance within the target group.
05
By specifically selecting influencers from the gaming scene, we were able to maximize the credibility and reach of the campaign. Well-known streamers such as Rumathra & Kutcher ensured a high level of interaction and discussion within the community with their live podcast "Prime Time". Tolkin, an experienced LoL gamer, and Vlesk, known for his multiplayer streams, used the event as a platform for creative content. These collaborations resulted in millions of impressions and a high level of engagement on various platforms.
06
A key factor for success was the close collaboration with the influencers when creating the content. Individual story concepts, interactive formats and customized postings ensured that the campaign fit organically into the creators' usual style. By integrating gaming challenges, behind-the-scenes insights and exclusive streaming sessions, the NETGEAR brand was brought to life in a playful and authentic way.
07
Thanks to the extensive social media activation, the content of the event was able to reach not only the direct target group, but also a broad digital audience. Earned media through organic reporting, user-generated content and viral distribution ensured an even greater reach.
08
The sustainable success of influencer marketing lies in long-term relationships. The targeted support and activation of content creators laid the foundation for recurring collaborations. The result is not just a one-off impact, but a lasting brand loyalty within the gaming community.
09
The NETGEAR Open Air Gaming Event impressively demonstrated how strategic influencer marketing leads to authentic brand communication and sustainable community interaction. Through creative content collaborations, live interactions and strategic community engagement, the NETGEAR gaming brand was brought to life and successfully anchored in the target group.
Collaborate with credible voices that organically integrate your brand into their community and create real engagement.
Creative content that has an emotional impact, reinforces your message and stays in the minds of your target group for a long time.
Smart campaign strategies that create viral effects across social media and increase brand presence.
From short-form videos to live streams - modern formats that set trends and ensure interaction.
Real-time data and analytics to measure success, make optimizations and achieve the best possible results.
Direct interaction with the target group through creative challenges, interactive formats and user-generated content.
Harness the power of authentic influencers - for maximum reach and impact!
Off The Beaten Track Communications GmbH
Authentic. Honest. Innovative. Courageous.