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How do we create hype? Through press releases, a targeted media approach and a clear message that emphasizes the added value of your brand. Success depends largely on whether you manage to generate attention - at the right time.
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Working with suitable journalists and influencers helps to build credibility and reach the target group quickly. Credibility comes from independent reporting - use it!
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The organization of one or more events also plays an important role - a launch event or a temporary pop-up can generate enthusiasm, get people talking and give them a taste for your brand. A creative event attracts attention and gives the brand a "real" face.
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From the initial idea to implementation - OTBT COMMS develops strong brand presences and supports them with tailor-made strategies. Our expertise ranges from branding and digital campaigns to customized PR and influencer cooperations. We put virtual food brands in the spotlight and ensure that they reach the right target group.
Collaborate with credible voices that organically integrate your brand into their community and create real engagement.
Creative content that has an emotional impact, reinforces your message and stays in the minds of your target group for a long time.
Smart campaign strategies that create viral effects across social media and increase brand presence.
From short-form videos to live streams - modern formats that set trends and ensure interaction.
Real-time data and analytics to measure success, make optimizations and achieve the best possible results.
Direct interaction with the target group through creative challenges, interactive formats and user-generated content.
Off The Beaten Track Communications GmbH
Authentic. Honest. Innovative. Courageous.
